Founder of Aveda Products and Intelligent Nutrients, Horst is both a visionary business leader in the field of cosmetics and ecopreneur that has long been a proponent of organic ingredients in all his products. He applies his eastern teachings and philosophy of wholeness and smart earth policies to how he runs his business.

Horst has a unique perspective on healthy and organic cosmetics and creams. The products you put on you your body and face should be be made from the purest organic plant and fruit extracts. Everything you put on your skin gets absorbed into the body, “It’s all digestible.”